The COVID-19 pandemic stopped us in our tracks, literally. As we grappled a new way of thinking and adopted working-from-home strategies, it began to slowly dawn on us that this was unlikely to be a short-term bump in the road. Justin Smith, Managing Director of Chameleon Training and Consultancy, looks at how an effective digital communication strategy can help schools keep in touch with students, parents and stakeholders.
Among the myriad of complex challenges facing us sits the question of how we can effectively communicate with stakeholders. Effective communication is at the heart of a crisis management strategy, and there has been no doubt that some schools have appeared better equipped at dealing with this than others.
Websites are the primary source of information for schools, but how agile and dynamic has yours been? Was it up to the task of comforting anxious parents who were desperate for home learning resources for their children and wondering how the school was responding to the latest government advice? In the absence of lettings income, how digitised were your school fundraising campaigns? Can we still market ourselves to prospective new job applicants using virtual tours and online interviews? The pandemic is unprecedented, but we can address some of our shortcomings to ensure resilience against a future crisis or a second/local spike in the current one.
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